Working with
Zuru Tech
Year
2026
Deliverable
Creative Direction
Description
Between 2025 and 2026, I was tasked with redesigning the main website of the company I work for, Zuru Tech. After thorough and in-depth research, I took on the responsibility of moving the site’s development from India to Italy, bypassing the original development team and building everything directly in Framer.
Framer
Working in Framer is not like working in Figma. It may look similar, but it comes with extra layers of complexity, because everything has to be extremely precise: at the end of the day, what you design
in Framer is exactly what goes online.
Working in Framer, however, has also been very rewarding. We had full creative control over animations, interactions, and design. We were able to build a pixel-perfect website without ever having to involve the development team.
The Team
Although working in Framer is my daily bread, I didn’t work directly on this project; instead, a dedicated team focused solely on building this website.
I supervised and guided the team toward the creative solutions that made the site what it is now, and I also helped fill some of their technical gaps related to Framer.
